作为「简曰」旗下的素食餐饮品牌，简曰蔬食定位于：新鲜蔬食料理
品牌主理人是一个素食主义者，希望为喜欢素食和轻食的顾客，提供一口新鲜美味的蔬食料理。
品牌名称已经很好地传达了品牌的定位和主打素食料理的特点，
需要传递的核心符号就是“蔬”，多角度强化品牌和“蔬”的关联，占据“蔬食料理”的心智认知
在视觉传递上，我们回到对蔬菜学习的视角，
从细微的感知角度去重新认识理解——根、茎、叶、瓜、果、菌、豆、花
品牌主理人是一个素食主义者，希望为喜欢素食和轻食的顾客，提供一口新鲜美味的蔬食料理。
品牌名称已经很好地传达了品牌的定位和主打素食料理的特点，
需要传递的核心符号就是“蔬”，多角度强化品牌和“蔬”的关联，占据“蔬食料理”的心智认知
在视觉传递上，我们回到对蔬菜学习的视角，
从细微的感知角度去重新认识理解——根、茎、叶、瓜、果、菌、豆、花
As a vegetarian food and beverage brand under 'BRIEFLY,' BRIEFLY VEGETARIAN is positioned as a provider of fresh vegetable-based cuisine. The brand's founder, a vegetarian, aims to offer a fresh and delicious dining experience for customers who enjoy vegetarian and light food options. The brand name already effectively conveys the positioning and emphasis on vegetarian cuisine. The core symbol that needs to be conveyed is 'vegetables,' and it should be reinforced from multiple perspectives to establish a strong association between the brand and vegetables in the minds of consumers. In terms of visual representation, we return to the perspective of studying vegetables, reexamining and understanding them from a subtle and perceptive angle — roots, stems, leaves, gourds, fruits, fungi, beans, flowers.
